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Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities
عنوان کتاب: Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities
مولف: Aline Krämer (auth.)
ناشر: Gabler Verlag
زبان: English
سال: 2015
شابک: 978-3-658-08929-0, 978-3-658-08930-6
حجم فایل: 3.95 MB
نوع فایل: pdf
تعداد صفحات: 364

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
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